Getting A Goldfish Reaction To Your Website? 10 Things You’ve Gotta Change Now
I’m not going to beat around the bush today.
If I go onto your website and I can’t see within 3 seconds what you’re all about I’m outta there.
I don’t and I WON’T expend calories trying to figure out what you do.
Imagine losing customers because you’ve got VERBAL DIARRHOEA all over your website?
And don’t think for a minute I’m suggesting that you need to spend the price of a small car to get a good website.
Because you don’t.
And it doesn’t even need to be that pretty.
It just needs to be clear, concise, tell people what you do and make it blindingly obvious what action you want them to take… Do you want them to book a call, download a freebie, go to sleep?
Do not forsake CLARITY for CLEVERNESS. That’s just plain un-clever.
Here are some things I regularly see clients NOT doing:
1. Free Offer – You need to have your free offer on the home page and above the fold (you shouldn’t have to scroll to see it). To opt in to the free offer – which is usually a downloadable – you should just have to enter your email address.
I can’t tell you how many times I’ve seen my client’s free offers on their ‘Shop’ page. Asking people to enter their shipping address for something that is free (and not being shipped) creates a huge amount of RESISTANCE. Don’t do it.
2. Calls To Action – People want to be led. They want to be told what to do.
So tell them what you want them to do and tell them often. Do you want them to download your free offer, book a call with you or attend your webinar? Put a link to whatever you want them to do on EVERY page.
3. Multiple Target Audiences – If have you have more than one target audience make it super clear what content and products are for each audience.
Often having a big button for each avatar on the home page and any other pages is a good option.
4. Menus – Make sure your menus are clear and visible – at the top right hand side works best. If I have to search for a menu you’ve lost me.
5. Media Coverage – If you’ve got publicity for your business… well done you! Make sure you include it prominently.
Put the logos of the journals, magazines, podcasts etc on the home page and have them link through to a Media page for the actual article or podcast.
The key here is to keep them on your website – not send them to someone else’s…
… if it’s possible… instead of having a link to the magazine article can you capture the image of the article and upload it to your Media page instead?
6. Blog Posts – I understand. Time is short. And writing – well, good writing – takes time. Don’t rush your creative genius. What you can do is use your Facebook Lives as a blog post. People love to consume videos right now so embed the vid and put a few words around it. Google ‘how to embed Facebook Lives on your website’.
7. Social Media – Add your links so it’s easy for people to connect with you.
As frustrated as you might get with Marky Zucks for changing the Facebook™ algorithm and making your business page reach go KAPUT…
…it’s a necessary evil if you want to utilise the lucrative advertising platform that is Facebook™.
As an aside… social media can be a huge time suck… in life and in business. My recommendation is to find the 2 or 3 platforms that your target audience hang out on and focus on those. Do them well and you can always go the whole hog down the track.
8. Images – Use personal photos, not stock photos, where you can. People want to connect with real people. They usually can’t relate to perfect images. Use images of you which are relevant to what you do… if you teach have pics of you teaching with a whiteboard.
These last 2 points won’t really affect the user experience but you should be doing them:
10. Tracking – Back to Marky Zucks again. He’s everywhere, right? Install a Facebook™ pixel on your site. It’ll give you info about your website visitors and you can use it for advertising down the track.
When I look up websites and see that they don’t have a pixel installed – I do this using the Chrome extension Facebook Pixel Helper (free) – I immediately discount them as serious competitors of mine or my clients.
I’d recommend putting Google Analytics on your site too. What can I say… I love information and tracking. Reformed accountant nerd alert :). Just remember to exclude your IP address and the IP address of anyone who does work for you so your stats aren’t messed up.
Hope this is helpful! Shoot me a message if you have any q’s.
Book a call with us today so we can start helping you hit those revenue goals you’ve been dreaming of. No more guessing where to focus the few hours you have per week to dedicate to marketing; we’ll tell you exactly what to do and how we can help. Email us to find out more.
HEYO, I’M BEC!
I’m an Aussie farm girl who moved to the ‘big smoke’ and slogged it out as an accountant for 15 years. Got laid off so I thought, what the heck, I’ll become a digital marketing expert. And I was an overnight success! Ha ha, not quite. I had some ground to cover because I started with no relevant skills & was useless with technology. More soon…